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Sara Berg, MS Health-care communications & editorial
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Curriculum Vitæ.

Health-care communications and content strategy leader with fourteen-plus years translating complex medical and public-health topics into plain-language content that drives measurable physician and patient engagement.

Name Sara Berg, MS
Based Chicago, Illinois
Email SaraAnneBerg@gmail.com
Phone (630) 272-0423
LinkedIn /in/saratheiceberg
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Professional Summary

Health-care communications and content strategy leader with 14+ years translating complex medical and public-health topics into plain-language content that drives measurable physician and patient engagement. Creator of the AMA's flagship What Doctors Wish Patients Knew™ series, surpassing 5 million pageviews. Senior editorial leader with a proven record of building high-performing teams, scaling newsroom content operations, and delivering SEO-driven growth for a national medical association serving physicians, residents, and patients nationwide.

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Core Competencies

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Professional Experience

Lead Communications Specialist

American Medical Association (AMA) · Chicago, IL

December 2023 – Present
  • Direct the AMA newsroom's feature content pipeline, overseeing ~10 weekly stories that collectively reach 1.8 million monthly unique visitors, spanning physician well-being, health-system recognition, and public health.
  • Manage a team of 6 staff writers and 12 freelancers — providing story briefs, developmental editing, and ongoing coaching — improving on-time story delivery from 78% to 96%.
  • Analyze content performance data to guide editorial strategy; optimized headlines and metadata, driving a 34% YoY increase in SEO traffic to the AMA's physician burnout content hub.
  • Lead and expand the What Doctors Wish Patients Knew™ franchise (~250 stories, 5M+ pageviews), evolving it into a sponsored email digest that sustains a 42% open rate.
  • Develop multimedia content packages — video, infographic, and podcast — increasing average time-on-page by 28%.
  • Serve as primary assigning editor across physician burnout, gender disparities in medicine, chronic disease, patient education, and population health; maintain editorial calendar to align coverage with AMA strategic priorities.
  • Produce case studies and lead-generation content in partnership with business development stakeholders to support AMA group membership acquisition.

Senior Communications Specialist

American Medical Association (AMA) · Chicago, IL

June 2017 – December 2023
  • Authored 500+ articles on physician burnout, women in medicine, chronic disease, and emerging public health threats; 4 stories syndicated by AP/Reuters.
  • Conceived and launched "Women in Medicine Month" thematic content series, generating 15,000+ social shares and elevating AMA’s policy spotlight on gender equity in medicine.
  • Managed editorial calendar (Asana), aligning physician SME interviews with trending health topics and cutting average article turnaround from 10 to 4 days.
  • Assigned, edited, and quality-reviewed content from freelance writers, ensuring adherence to AMA voice, style guidelines, and health-literacy standards.
  • Coordinated real-time coverage and post-event editorial analysis for 12 national health conferences annually.
  • Produced physician interview recordings for video and podcast formats, expanding AMA content reach across digital channels.

Freelance

Independent Content Strategist & Published Author · Chicago, IL

2010 – Present
  • Ghost-authored three patient-education books, each averaging 4.5★ on Amazon.
  • Delivered SEO-optimized web copy for 25+ medical practices, increasing lead form conversions by up to 22%.
  • Developed strategic marketing content — press releases, email campaigns, video scripts, infographics, and sales collateral — for health care and public-sector clients.
  • Advised clients on content strategy, website architecture, and keyword research; secured press placements in regional and national outlets.
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Additional Experience

Content Marketing Associate & Social Media Manager

2014 – 2015

Empire Today

Created and managed brand content across web and social channels; optimized copy for SEO and lead generation; collaborated with creative team on campaign imagery.

Copywriter / Editor / Content Manager

2010 – 2014

Officite, LLC

Managed an in-house copywriter and a team of 10 freelance writers producing SEO-optimized health care content for 650+ medical practice clients.

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Education

  1. M.S., Health Communication

    2021

    University of Illinois at Urbana-Champaign

    GPA 4.0 · Phi Kappa Phi Honor Society · Lammers Scholar

  2. B.A., English

    2010

    Bradley University

    GPA 3.66 · Sigma Tau Delta National English Honor Society · Dean’s List

  3. A.A., Art

    2006

    College of DuPage

    GPA 3.2 · Academic Honors

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