What Doctors Wish Patients Knew
A flagship physician-informed franchise translating clinical expertise into plain-language guidance for patients. ~250 stories, 5M+ pageviews, sustained 42% open rate as a sponsored email digest.
Selected Work.
A curated archive of editorial features, franchises, and patient-education writing — most published under the AMA byline. For the full catalogue, see my AMA author archive.
Sara Berg, MS — AMA Author Archive
Five hundred-plus articles on physician burnout, women in medicine, chronic disease, patient education, and emerging public-health threats.
Women in Medicine Month
Conceived and launched as a thematic content series elevating AMA's policy spotlight on gender equity in medicine. 15,000+ social shares.
Physician Burnout Content Hub
Editorial leadership of AMA's burnout coverage. Headline and metadata optimization drove a 34% YoY increase in SEO traffic to the hub.
Postscript — Looking for something specific? Drop me a note and I'll send relevant clips.